As the power of social media has grown, it has become increasingly important for government institutions to develop a strong online presence.
The National Park Service (@NatlParkService) Twitter account is one example of just how effective a public entity can be on social media if managed well. From hilarious tweets about their parks to informative announcements, this Twitter page shows that state bureaucracies can have an engaging and humorous tone while still effectively serving the people they are designed to reach.
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